Obviously, Open Rates are impacted by how well you’re treating your list, as well as how compelling your subject line is, but there’s one other factor that dramatically affects Open Rates:
Time of Day Sent!
You want to make sure you’re sending your emails at the best time of day for your list. And EVERY list has a best time of day where a higher percentage of emails are opened.
Remember… more opens = more response!
According to a recent survey:
- 23.63% of all email opens occur within the first hour after delivery
- 9.52% in the 2nd hour (more than 50% dropoff!)
- 6.33% in the 3rd hour
- 4.8% in the 4th hour
- 5 hours after delivery, the results drop more than 90%
How do you figure out the best time of day for your list?
Starting around the 1:00 p.m. local hour (good time for most lists) send out emails at different times of day and keep track of the first-hour Open Rates. You can also test different days of the week.
In AWeber, you can set up a split test where the same email goes to 1/3 of your list at three different times of the day.
After some testing, you should see a definite ideal window for your list emerge where Open Rates are higher than other times of the day.
Doing this doesn’t make the email message itself any better, but a 10% response rate from 150 opens is significantly better than a 10% response rate from 90 opens.
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