Plain Text vs. HTML Email

One of the ongoing debates in the email marketing world is whether you should use plain text or HTML emails when you send a broadcast to your list. Each format has its advantages and disadvantages.  Let’s take a look… HTML Email         Advantages… More engaging Can use images Can cloak links Can track Open and Click Thru Rates         Disadvantages… Email’s appearance varies depending on browser/email program Higher percentage of emails blocked vs. plain text Some subscribers don’t download your images, so they don’t get the full message Plain Text Email         Advantages… Lower percentage blocked Text emails look the [...] Read more »

How To Use YouTube To Build Your Email List

Did you know that YouTube is one of the best resources you can use to build your email list? Think about this… YouTube is the second-largest search engine in the world.  Every day, millions of people come to YouTube and type a few words in the Search Box. What if you could leverage the power of YouTube to capture that search traffic, re-direct it to your blog or website, and build your email list? And, even better, what if you could do it for free? Well… you can!  And it’s actually very easy to do. Just follow these simple steps: [...] Read more »

Why Your Email Open Rates May Not Be As Low As You Think

If you’ve noticed a decline in your email open rates, you’re probably not alone.  Many email marketers have been reporting the same trend. Does this mean email marketing is becoming less viable?  No. It probably means advances in technology have made it more difficult to get an accurate email open rate! Mailing list service providers do not actually measure the number of people who open your email.  They measure the number of people who open your email AND download the images you inserted. The problem is, several email programs, like Outlook, don’t download images into the email automatically.  Outlook users [...] Read more »

An Easy Way To Increase Email Deliverability Rates

Increasing email deliverability rates should be a key component of your email marketing strategy.  If an email doesn’t reach your recipient’s inbox, they’re not going to be able to take action on your offer… no matter how good that offer is! There are many ways to increase your email deliverability rates, and we’ll cover several in an upcoming List Building and Email Marketing Program podcast.  Right now, though, I’d like to share one of the easiest-to-implement strategies… CREATE A PLAIN-TEXT EMAIL TO GO ALONG WITH YOUR HTML EMAIL! Dead simple, right? Sending a plain-text email version at the same time [...] Read more »

How To Get More People To Open Your Emails – Two Easy Tips

One of the cruelest aspects of email marketing is the fact that it doesn’t matter how good your email is if nobody opens it! The bottom line is, people need to see your calls to action to respond to them, and they’re not going to see your calls to action if they don’t feel compelled to open your message. So, how do you get people to click on your emails and increase your open rates?  Here are two easy tips: 1. Keep Your Subject Lines Short In addition to coming up with witty, engaging subject lines, research has shown a [...] Read more »

The Easiest (And Most Forgotten) Way To Drive Blog Traffic To Your Email List

One of the most effective ways to drive blog visitors onto your email list is also the one we tend to forget… ask people to sign up right in your blog posts! There are two ways to do this: 1.  Make sure you write a blog post periodically about the benefits of signing up for your mailing list Never assume your blog readers know you want them to sign up for you list.  Most readers WILL do what you ask them to do, but you have to ask!  Then, end the blog post with a call to action asking them [...] Read more »

When Is The Best Time Of Day To Send Emails?

There’s no question the time of day you send your emails has a dramatic impact on the effectiveness of your email marketing. We’re all creatures of habit, and there are simply times of day when we’re more likely to open an email we receive.  If you know what that time is, and send your email within that window, you’re more likely to have your email opened.  And the more people who open your emails, the more people will take action. Simple, right? But what IS the best time of day send emails? According to a recent study of over 1 [...] Read more »

STUDY – Email Marketing Still On Top

Even with all of the marketing channels available to businesses today, email marketing still comes out on top when it comes to converting prospects into customers! That’s the finding of a new eMarketer report compiling statistics from both the Direct Marketing Association and the CMO Council. The report finds that the average open rate was up 2.6% this year from 2010, and the click-through rate (CTR) was up 1.1%. Conversion rates were down slightly, but, looking at the study as a whole, this is probably due to the fact that businesses now employ multiple marketing channels and the final decision [...] Read more »