Two Free Ways To Build Your Email List

It seems like I’ve been seeing a lot of articles recently suggesting many costly ways to drive traffic onto your list.  Everything from taking out an online advertisement to buying a list from someone else (which I never recommend). The truth is, I wouldn’t spend any money on list building until I’ve exhausted all of the free opportunities out there.  Here are two of the easiest… and the best: Facebook There’s an old saying… ‘figure out where your customers are going, and get there first!’ Well, whether you realize it or not, your customers are on Facebook.  With over 800,000,000 [...] Read more »

104 Five Ways To Increase Email Click Thru Rates – The List Building and Email Marketing Program

Click-Thru Rate is an important metric, because it’s the number most closely associated with buyers.  If people aren’t clicking out of your email, they’re probably not spending money with you, either. This week, I’m going to share five things you can do to increase the Click-Thru Rate for all of your emails.  Do them… and you’ll make your list a lot more profitable! Read more »

Canadian Anti-Spam Legislation (CASL) – Are YOU Prepared?

Now that the finishing touches have been put on the Canadian Anti-Spam Legislation (CASL), it looks like the law will be put into practice at the beginning of 2013. If you’re a Canadian business owner, or even if you do business with Canadian subscribers, it’s important to know and understand the provisions of CASL, and make sure you’re compliant. If you’re already following the United States’ CAN-SPAM rules, you’ll probably be OK, but here are some of the highlights: You must have written or oral proof of permission to send from the subscriber You must be clear as to why [...] Read more »

Upcoming Appearances and Testimonials

I have several appearances scheduled in the next few months.  If you’re interested in coming to see me speak live, please refer to the list below and email me for more information about a particular event. I’ve also received some nice testimonials recently and thought I’d share them with you: Date Event Location August 16-19 WIN University Chicago, IL August 24-26 Rainmaker Summit New York, NY October 11-13 DotComXpo Stamford, CT November 9-10 Inspiration2020 Los Angeles, CA November 13-14 Private Mastermind Las Vegas, NV Read more »

Three Reasons Your Incentive Gift Has To Rock!

Your Incentive Gift (the thing you offer a potential subscriber as a reward for signing up for your mailing list) is one of the most important aspects of your list building system.  It’s critical you make sure the gift is as attractive to your target market as possible.  A solid Incentive Gift can be the difference between a list building system that’s bringing a flood new subscribers into your funnel every day… or just a trickle once in a while.  Here’s why… 1. It’s the Deciding Factor When a new visitor comes to your website or squeeze page, the Incentive [...] Read more »