STUDY: 91% Of Consumers Use Email Daily

A new study from Exact Target has unearthed some really interesting facts about the evolution of email as a communications platform. The study found: 91% of consumers use email daily Email as a personal communication tool is declining Consumers preference to receive permission-based emails has gone UP since 2008! As you can see, even though fewer people are using email for personal conversations, email marketing is still the consumers’ preferred choice for communication from businesses. Read more »

Three Ways To Optimize Your Email For Mobile

Studies have shown more people are now viewing their email on mobile devices than on their computers.  What does this mean for you?  It means you have to make sure your emails are optimized for these mobile devices, as well as desktop and laptop computers. Because of the wide range of mobile devices out there, there are different optimization rules for each.  However, here are a handful of rules that will work no matter which device your subscriber is using: 1. Reduce width to 550px wide Although some mobile devices simply reduce your email to the appropriate screen size, other [...] Read more »

The Top Five Reasons Your Emails Are Being Blocked

It’s incredibly frustrating to work so hard crafting the ‘perfect’ email, only to send it to a legitimate subscriber and have it blocked by their internet service provider. Even worse, they never know you sent it… and you never know it was block.  Poof!  it just goes away. Why do emails get blocked… and what can you do about it?  Here are the top five reasons (and solutions): 1. You’re Using Too Many Spam Trigger Words Words like, ‘sale,’ ‘discount,’ ‘free,’ or, even, ‘now’ are fine by themselves.  If too many of them appear in one email, though, you will [...] Read more »