STUDY – With Email… Timing Is Everything!

In my Platinum Profit List System digital training, I teach the importance of putting an offer in front of a new mailing list member immediately after they confirm their subscription.  My own research has shown a dramatic impact on both short-term and long-term conversions by doing this. A recent study by eMarketer and Strongmail now proves this further. 54% of those surveyed said being able to set the delivery window of a transactional email increased subscriber engagement.  33% said it increased reveneues. In addtion, one quarter of those surveyed reported a substantial decrease in conversions after six hours or less! [...] Read more »

What Is The Most Effective Email Subject Line?

Having an effective email subject line is VERY important. If you don’t agree with me, think about this… Over 80% of the subscribers who receive your email will NOT open it if the subject line doesn’t compel them to do so If nobody is opening your email, then they’re never seeing the marketing message contained within They’re never clicking on the link to that awesome landing page you’ve created They’re NEVER buying whatever you’re selling. Think of your subject line as your one chance to hook them.  If you miss, they go away forever. THAT’S why having an effective email [...] Read more »

106 The Twelve Most Persuasive Words In Email Marketing (Part 2) – The List Building and Email Marketing Program

On our last episode, we began looking at the results of a renowned Yale University study on the twelve most persuasive words in the English language. This week, we’re going to reveal the top six.  We’ll go through them one by one, as well as why they’re so effective. Read more »

105 The Twelve Most Persuasive Words In Email Marketing (Part 1) – The List Building and Email Marketing Program

Marketing is a science, and one that has been studied for a very long time.  We know, for example, which words have the most impact on a potential customer.  When we incorporate those words into our email, the result is a higher conversion rate, and more profit. This week, we’re going to begin looking at the results of a Yale University study on the twelve most persuasive words in the English language.  Incorporate them into your business, and you could enjoy even greater success. Read more »