Why Do People Open My Emails So Many Times?

 If you ever look at your email analytics and open rates, you’ll notice there are always some people who seem to open your email over and over again. The questions is… why? Are your emails SO good people just have to read them over and over again? Maybe… but probably not. In all likelihood, the reason you’re seeing multiple opens is because: 1. Your subscriber is opening your email on multiple devices – office computer, home computer, laptop, mobile device, tablet, etc. 2. Your subscriber forwarded your email to friends and colleagues – since the email is still coded for [...] Read more »

Why The Gurus Are Struggling

Not too long ago, selling on the internet was easy.  You could mail to your list, have a few friends mail to their lists for you, and you were well on your way to a six or seven-figure product launch. Now, however, those launches are rare.  The gurus are struggling and their lists aren’t pulling the way they used to. Why? Because they burned their list!  They didn’t take care of their subscribers! There are two schools of thought in list building and email marketing.  The first says list building is a numbers game.  Build as big a list as [...] Read more »