Canadian Anti-Spam Legislation (CASL) – Are YOU Prepared?

Canadian Anti-Spam Legislation (CASL)Now that the finishing touches have been put on the Canadian Anti-Spam Legislation (CASL), it looks like the law will be put into practice at the beginning of 2013.

If you’re a Canadian business owner, or even if you do business with Canadian subscribers, it’s important to know and understand the provisions of CASL, and make sure you’re compliant.

If you’re already following the United States’ CAN-SPAM rules, you’ll probably be OK, but here are some of the highlights:

  • You must have written or oral proof of permission to send from the subscriber
  • You must be clear as to why you’re requesting that permission
  • You have to guarantee that the recipient isn’t coming from a rented, purchased or ‘scraped’ list
  • You must list your physical and electronic contact information in each message
  • You must have an ‘unsubscribe’ link in each message

Remember, these are just the highlights.  To view the legislation in its entirety, go to:
http://fightspam.gc.ca/eic/site/030.nsf/eng/home

What do you think?  Will the new CASL make it easier or more difficult for email marketers?  Leave a comment below!

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