An Easy Way To Increase Email Deliverability Rates

Increasing email deliverability rates should be a key component of your email marketing strategy.  If an email doesn’t reach your recipient’s inbox, they’re not going to be able to take action on your offer… no matter how good that offer is! There are many ways to increase your email deliverability rates, and we’ll cover several in an upcoming List Building and Email Marketing Program podcast.  Right now, though, I’d like to share one of the easiest-to-implement strategies… CREATE A PLAIN-TEXT EMAIL TO GO ALONG WITH YOUR HTML EMAIL! Dead simple, right? Sending a plain-text email version at the same time [...] Read more »

How To Get More People To Open Your Emails – Two Easy Tips

One of the cruelest aspects of email marketing is the fact that it doesn’t matter how good your email is if nobody opens it! The bottom line is, people need to see your calls to action to respond to them, and they’re not going to see your calls to action if they don’t feel compelled to open your message. So, how do you get people to click on your emails and increase your open rates?  Here are two easy tips: 1. Keep Your Subject Lines Short In addition to coming up with witty, engaging subject lines, research has shown a [...] Read more »