STUDY – With Email… Timing Is Everything!

In my Platinum Profit List System digital training, I teach the importance of putting an offer in front of a new mailing list member immediately after they confirm their subscription.  My own research has shown a dramatic impact on both short-term and long-term conversions by doing this. A recent study by eMarketer and Strongmail now proves this further. 54% of those surveyed said being able to set the delivery window of a transactional email increased subscriber engagement.  33% said it increased reveneues. In addtion, one quarter of those surveyed reported a substantial decrease in conversions after six hours or less! [...] Read more »

STUDY: 91% Of Consumers Use Email Daily

A new study from Exact Target has unearthed some really interesting facts about the evolution of email as a communications platform. The study found: 91% of consumers use email daily Email as a personal communication tool is declining Consumers preference to receive permission-based emails has gone UP since 2008! As you can see, even though fewer people are using email for personal conversations, email marketing is still the consumers’ preferred choice for communication from businesses. Read more »