Why The Gurus Are Struggling

Not too long ago, selling on the internet was easy.  You could mail to your list, have a few friends mail to their lists for you, and you were well on your way to a six or seven-figure product launch. Now, however, those launches are rare.  The gurus are struggling and their lists aren’t pulling the way they used to. Why? Because they burned their list!  They didn’t take care of their subscribers! There are two schools of thought in list building and email marketing.  The first says list building is a numbers game.  Build as big a list as [...] Read more »

Two Free Ways To Build Your Email List

It seems like I’ve been seeing a lot of articles recently suggesting many costly ways to drive traffic onto your list.  Everything from taking out an online advertisement to buying a list from someone else (which I never recommend). The truth is, I wouldn’t spend any money on list building until I’ve exhausted all of the free opportunities out there.  Here are two of the easiest… and the best: Facebook There’s an old saying… ‘figure out where your customers are going, and get there first!’ Well, whether you realize it or not, your customers are on Facebook.  With over 800,000,000 [...] Read more »

Three Reasons Your Incentive Gift Has To Rock!

Your Incentive Gift (the thing you offer a potential subscriber as a reward for signing up for your mailing list) is one of the most important aspects of your list building system.  It’s critical you make sure the gift is as attractive to your target market as possible.  A solid Incentive Gift can be the difference between a list building system that’s bringing a flood new subscribers into your funnel every day… or just a trickle once in a while.  Here’s why… 1. It’s the Deciding Factor When a new visitor comes to your website or squeeze page, the Incentive [...] Read more »

How To Use YouTube To Build Your Email List

Did you know that YouTube is one of the best resources you can use to build your email list? Think about this… YouTube is the second-largest search engine in the world.  Every day, millions of people come to YouTube and type a few words in the Search Box. What if you could leverage the power of YouTube to capture that search traffic, re-direct it to your blog or website, and build your email list? And, even better, what if you could do it for free? Well… you can!  And it’s actually very easy to do. Just follow these simple steps: [...] Read more »

The Easiest (And Most Forgotten) Way To Drive Blog Traffic To Your Email List

One of the most effective ways to drive blog visitors onto your email list is also the one we tend to forget… ask people to sign up right in your blog posts! There are two ways to do this: 1.  Make sure you write a blog post periodically about the benefits of signing up for your mailing list Never assume your blog readers know you want them to sign up for you list.  Most readers WILL do what you ask them to do, but you have to ask!  Then, end the blog post with a call to action asking them [...] Read more »

Three Reasons Why You Need An Email List

One of the questions I’m most often asked is: ‘I have a blog, I’m on Facebook, etc. So… do I really need an email list?’ The answer, unequivocally, is YES! I could write for days about the many reasons this is true. Here are three of the biggest: 1. It’s PUSH Marketing! In all likelihood, all of the other marketing you do is ‘pull’ marketing. In other words, you place your marketing piece in a particular place (blog, Facebook, etc.) and hope your customers and prospects go to the site (are pulled in) to check it out. Email marketing, on [...] Read more »