A new study from Exact Target has unearthed some really interesting facts about the evolution of email as a communications platform.
The study found:
- 91% of consumers use email daily
- Email as a personal communication tool is declining
- Consumers preference to receive permission-based emails has gone UP since 2008!
As you can see, even though fewer people are using email for personal conversations, email marketing is still the consumers’ preferred choice for communication from businesses.