In my Platinum Profit List System digital training, I teach the importance of putting an offer in front of a new mailing list member immediately after they confirm their subscription. My own research has shown a dramatic impact on both short-term and long-term conversions by doing this.
A recent study by eMarketer and Strongmail now proves this further.
54% of those surveyed said being able to set the delivery window of a transactional email increased subscriber engagement. 33% said it increased reveneues.
In addtion, one quarter of those surveyed reported a substantial decrease in conversions after six hours or less!
Clearly, timing IS everything!
Click here for the full eMarketer survey.