Why Do People Open My Emails So Many Times?

 If you ever look at your email analytics and open rates, you’ll notice there are always some people who seem to open your email over and over again. The questions is… why? Are your emails SO good people just have to read them over and over again? Maybe… but probably not. In all likelihood, the reason you’re seeing multiple opens is because: 1. Your subscriber is opening your email on multiple devices – office computer, home computer, laptop, mobile device, tablet, etc. 2. Your subscriber forwarded your email to friends and colleagues – since the email is still coded for [...] Read more »

Do You Know What ‘Send Limits’ Are?

Send Limits are the numbers of recipients and/or total emails you can send from your Internet Service Provider over a defined time period. For example, some ISPs (like Verizon) will not let you send the same email to more than 100 people. Other E-mail Account Providers (like Yahoo) won’t let you send more than 500 emails per day. It should be obvious these limits are placed on individual users to prevent spam. Of course, if you’re a legitimate email marketer, this isn’t something you have to worry about, as you would never use your individual e-mail account to send to [...] Read more »

An Easy Way To Increase Email Deliverability Rates

Increasing email deliverability rates should be a key component of your email marketing strategy.  If an email doesn’t reach your recipient’s inbox, they’re not going to be able to take action on your offer… no matter how good that offer is! There are many ways to increase your email deliverability rates, and we’ll cover several in an upcoming List Building and Email Marketing Program podcast.  Right now, though, I’d like to share one of the easiest-to-implement strategies… CREATE A PLAIN-TEXT EMAIL TO GO ALONG WITH YOUR HTML EMAIL! Dead simple, right? Sending a plain-text email version at the same time [...] Read more »

How To Get More People To Open Your Emails – Two Easy Tips

One of the cruelest aspects of email marketing is the fact that it doesn’t matter how good your email is if nobody opens it! The bottom line is, people need to see your calls to action to respond to them, and they’re not going to see your calls to action if they don’t feel compelled to open your message. So, how do you get people to click on your emails and increase your open rates?  Here are two easy tips: 1. Keep Your Subject Lines Short In addition to coming up with witty, engaging subject lines, research has shown a [...] Read more »

When Is The Best Time Of Day To Send Emails?

There’s no question the time of day you send your emails has a dramatic impact on the effectiveness of your email marketing. We’re all creatures of habit, and there are simply times of day when we’re more likely to open an email we receive.  If you know what that time is, and send your email within that window, you’re more likely to have your email opened.  And the more people who open your emails, the more people will take action. Simple, right? But what IS the best time of day send emails? According to a recent study of over 1 [...] Read more »