Do You Know What ‘Send Limits’ Are?

Send Limits are the numbers of recipients and/or total emails you can send from your Internet Service Provider over a defined time period. For example, some ISPs (like Verizon) will not let you send the same email to more than 100 people. Other E-mail Account Providers (like Yahoo) won’t let you send more than 500 emails per day. It should be obvious these limits are placed on individual users to prevent spam. Of course, if you’re a legitimate email marketer, this isn’t something you have to worry about, as you would never use your individual e-mail account to send to [...] Read more »

Don’t Start Your Emails With Re: Or Fw:

When it come to writing emails, we’re always looking for that one thing that will increase our open rates and engagement.  Recently, that ‘thing’ has been starting off your subject lines with Re: or FW: Here’s the problem:  Starting off your subject line with Re: is actually a violation of CAN-SPAM rules.  And starting off your subject line with FW: will often get your account suspended with many broadcasting services, like iContact. Why?  Let’s be honest… Re: and FW: are used to try and trick your subscriber into thinking the email they’re looking at is either a reply to something [...] Read more »