How To Increase Your Email Open Rate Without Changing One Word Of Your Email!

The number of responses you receive to your email is always based on the number of people who opened your email. Obviously, Open Rates are impacted by how well you’re treating your list, as well as how compelling your subject line is, but there’s one other factor that dramatically affects Open Rates: Time of Day Sent! You want to make sure you’re sending your emails at the best time of day for your list. And EVERY list has a best time of day where a higher percentage of emails are opened. Remember… more opens = more response! According to a [...] Read more »

Why The Gurus Are Struggling

Not too long ago, selling on the internet was easy.  You could mail to your list, have a few friends mail to their lists for you, and you were well on your way to a six or seven-figure product launch. Now, however, those launches are rare.  The gurus are struggling and their lists aren’t pulling the way they used to. Why? Because they burned their list!  They didn’t take care of their subscribers! There are two schools of thought in list building and email marketing.  The first says list building is a numbers game.  Build as big a list as [...] Read more »

Do You Know What ‘Send Limits’ Are?

Send Limits are the numbers of recipients and/or total emails you can send from your Internet Service Provider over a defined time period. For example, some ISPs (like Verizon) will not let you send the same email to more than 100 people. Other E-mail Account Providers (like Yahoo) won’t let you send more than 500 emails per day. It should be obvious these limits are placed on individual users to prevent spam. Of course, if you’re a legitimate email marketer, this isn’t something you have to worry about, as you would never use your individual e-mail account to send to [...] Read more »

Three Elements Of An Effective Call To Action

Do you have an effective call to action? If not, you’re losing conversions and leaving money on the table. An effective call to action is the icing on the cake.  It’s the final push your readers need to do the thing you want them to do.  Whether that’s making a purchase, signing up for something or just clicking over to your blog, if you don’t have a good call to action, all of the effort you put into writing your email can go to waste. So, what can you do to make your call to action more effective?  Pluralis has [...] Read more »

What Is The Most Effective Email Subject Line?

Having an effective email subject line is VERY important. If you don’t agree with me, think about this… Over 80% of the subscribers who receive your email will NOT open it if the subject line doesn’t compel them to do so If nobody is opening your email, then they’re never seeing the marketing message contained within They’re never clicking on the link to that awesome landing page you’ve created They’re NEVER buying whatever you’re selling. Think of your subject line as your one chance to hook them.  If you miss, they go away forever. THAT’S why having an effective email [...] Read more »

106 The Twelve Most Persuasive Words In Email Marketing (Part 2) – The List Building and Email Marketing Program

On our last episode, we began looking at the results of a renowned Yale University study on the twelve most persuasive words in the English language. This week, we’re going to reveal the top six.  We’ll go through them one by one, as well as why they’re so effective. Read more »

105 The Twelve Most Persuasive Words In Email Marketing (Part 1) – The List Building and Email Marketing Program

Marketing is a science, and one that has been studied for a very long time.  We know, for example, which words have the most impact on a potential customer.  When we incorporate those words into our email, the result is a higher conversion rate, and more profit. This week, we’re going to begin looking at the results of a Yale University study on the twelve most persuasive words in the English language.  Incorporate them into your business, and you could enjoy even greater success. Read more »