How To Increase Your Email Open Rate Without Changing One Word Of Your Email!

The number of responses you receive to your email is always based on the number of people who opened your email. Obviously, Open Rates are impacted by how well you’re treating your list, as well as how compelling your subject line is, but there’s one other factor that dramatically affects Open Rates: Time of Day Sent! You want to make sure you’re sending your emails at the best time of day for your list. And EVERY list has a best time of day where a higher percentage of emails are opened. Remember… more opens = more response! According to a [...] Read more »

Why Do People Open My Emails So Many Times?

 If you ever look at your email analytics and open rates, you’ll notice there are always some people who seem to open your email over and over again. The questions is… why? Are your emails SO good people just have to read them over and over again? Maybe… but probably not. In all likelihood, the reason you’re seeing multiple opens is because: 1. Your subscriber is opening your email on multiple devices – office computer, home computer, laptop, mobile device, tablet, etc. 2. Your subscriber forwarded your email to friends and colleagues – since the email is still coded for [...] Read more »

STUDY – With Email… Timing Is Everything!

In my Platinum Profit List System digital training, I teach the importance of putting an offer in front of a new mailing list member immediately after they confirm their subscription.  My own research has shown a dramatic impact on both short-term and long-term conversions by doing this. A recent study by eMarketer and Strongmail now proves this further. 54% of those surveyed said being able to set the delivery window of a transactional email increased subscriber engagement.  33% said it increased reveneues. In addtion, one quarter of those surveyed reported a substantial decrease in conversions after six hours or less! [...] Read more »

What Is The Most Effective Email Subject Line?

Having an effective email subject line is VERY important. If you don’t agree with me, think about this… Over 80% of the subscribers who receive your email will NOT open it if the subject line doesn’t compel them to do so If nobody is opening your email, then they’re never seeing the marketing message contained within They’re never clicking on the link to that awesome landing page you’ve created They’re NEVER buying whatever you’re selling. Think of your subject line as your one chance to hook them.  If you miss, they go away forever. THAT’S why having an effective email [...] Read more »

Plain Text vs. HTML Email

One of the ongoing debates in the email marketing world is whether you should use plain text or HTML emails when you send a broadcast to your list. Each format has its advantages and disadvantages.  Let’s take a look… HTML Email         Advantages… More engaging Can use images Can cloak links Can track Open and Click Thru Rates         Disadvantages… Email’s appearance varies depending on browser/email program Higher percentage of emails blocked vs. plain text Some subscribers don’t download your images, so they don’t get the full message Plain Text Email         Advantages… Lower percentage blocked Text emails look the [...] Read more »