Three Ways To Optimize Your Email For Mobile

Studies have shown more people are now viewing their email on mobile devices than on their computers.  What does this mean for you?  It means you have to make sure your emails are optimized for these mobile devices, as well as desktop and laptop computers. Because of the wide range of mobile devices out there, there are different optimization rules for each.  However, here are a handful of rules that will work no matter which device your subscriber is using: 1. Reduce width to 550px wide Although some mobile devices simply reduce your email to the appropriate screen size, other [...] Read more »

The Top Five Reasons Your Emails Are Being Blocked

It’s incredibly frustrating to work so hard crafting the ‘perfect’ email, only to send it to a legitimate subscriber and have it blocked by their internet service provider. Even worse, they never know you sent it… and you never know it was block.  Poof!  it just goes away. Why do emails get blocked… and what can you do about it?  Here are the top five reasons (and solutions): 1. You’re Using Too Many Spam Trigger Words Words like, ‘sale,’ ‘discount,’ ‘free,’ or, even, ‘now’ are fine by themselves.  If too many of them appear in one email, though, you will [...] Read more »

104 Five Ways To Increase Email Click Thru Rates – The List Building and Email Marketing Program

Click-Thru Rate is an important metric, because it’s the number most closely associated with buyers.  If people aren’t clicking out of your email, they’re probably not spending money with you, either. This week, I’m going to share five things you can do to increase the Click-Thru Rate for all of your emails.  Do them… and you’ll make your list a lot more profitable! Read more »

Canadian Anti-Spam Legislation (CASL) – Are YOU Prepared?

Now that the finishing touches have been put on the Canadian Anti-Spam Legislation (CASL), it looks like the law will be put into practice at the beginning of 2013. If you’re a Canadian business owner, or even if you do business with Canadian subscribers, it’s important to know and understand the provisions of CASL, and make sure you’re compliant. If you’re already following the United States’ CAN-SPAM rules, you’ll probably be OK, but here are some of the highlights: You must have written or oral proof of permission to send from the subscriber You must be clear as to why [...] Read more »

Plain Text vs. HTML Email

One of the ongoing debates in the email marketing world is whether you should use plain text or HTML emails when you send a broadcast to your list. Each format has its advantages and disadvantages.  Let’s take a look… HTML Email         Advantages… More engaging Can use images Can cloak links Can track Open and Click Thru Rates         Disadvantages… Email’s appearance varies depending on browser/email program Higher percentage of emails blocked vs. plain text Some subscribers don’t download your images, so they don’t get the full message Plain Text Email         Advantages… Lower percentage blocked Text emails look the [...] Read more »

Why Your Email Open Rates May Not Be As Low As You Think

If you’ve noticed a decline in your email open rates, you’re probably not alone.  Many email marketers have been reporting the same trend. Does this mean email marketing is becoming less viable?  No. It probably means advances in technology have made it more difficult to get an accurate email open rate! Mailing list service providers do not actually measure the number of people who open your email.  They measure the number of people who open your email AND download the images you inserted. The problem is, several email programs, like Outlook, don’t download images into the email automatically.  Outlook users [...] Read more »

An Easy Way To Increase Email Deliverability Rates

Increasing email deliverability rates should be a key component of your email marketing strategy.  If an email doesn’t reach your recipient’s inbox, they’re not going to be able to take action on your offer… no matter how good that offer is! There are many ways to increase your email deliverability rates, and we’ll cover several in an upcoming List Building and Email Marketing Program podcast.  Right now, though, I’d like to share one of the easiest-to-implement strategies… CREATE A PLAIN-TEXT EMAIL TO GO ALONG WITH YOUR HTML EMAIL! Dead simple, right? Sending a plain-text email version at the same time [...] Read more »