Three Elements Of An Effective Call To Action

Do you have an effective call to action? If not, you’re losing conversions and leaving money on the table. An effective call to action is the icing on the cake.  It’s the final push your readers need to do the thing you want them to do.  Whether that’s making a purchase, signing up for something or just clicking over to your blog, if you don’t have a good call to action, all of the effort you put into writing your email can go to waste. So, what can you do to make your call to action more effective?  Pluralis has [...] Read more »

Don’t Start Your Emails With Re: Or Fw:

When it come to writing emails, we’re always looking for that one thing that will increase our open rates and engagement.  Recently, that ‘thing’ has been starting off your subject lines with Re: or FW: Here’s the problem:  Starting off your subject line with Re: is actually a violation of CAN-SPAM rules.  And starting off your subject line with FW: will often get your account suspended with many broadcasting services, like iContact. Why?  Let’s be honest… Re: and FW: are used to try and trick your subscriber into thinking the email they’re looking at is either a reply to something [...] Read more »