How To Increase Your Email Open Rate Without Changing One Word Of Your Email!

The number of responses you receive to your email is always based on the number of people who opened your email. Obviously, Open Rates are impacted by how well you’re treating your list, as well as how compelling your subject line is, but there’s one other factor that dramatically affects Open Rates: Time of Day Sent! You want to make sure you’re sending your emails at the best time of day for your list. And EVERY list has a best time of day where a higher percentage of emails are opened. Remember… more opens = more response! According to a [...] Read more »

Why Do People Open My Emails So Many Times?

 If you ever look at your email analytics and open rates, you’ll notice there are always some people who seem to open your email over and over again. The questions is… why? Are your emails SO good people just have to read them over and over again? Maybe… but probably not. In all likelihood, the reason you’re seeing multiple opens is because: 1. Your subscriber is opening your email on multiple devices – office computer, home computer, laptop, mobile device, tablet, etc. 2. Your subscriber forwarded your email to friends and colleagues – since the email is still coded for [...] Read more »

Do You Know What ‘Send Limits’ Are?

Send Limits are the numbers of recipients and/or total emails you can send from your Internet Service Provider over a defined time period. For example, some ISPs (like Verizon) will not let you send the same email to more than 100 people. Other E-mail Account Providers (like Yahoo) won’t let you send more than 500 emails per day. It should be obvious these limits are placed on individual users to prevent spam. Of course, if you’re a legitimate email marketer, this isn’t something you have to worry about, as you would never use your individual e-mail account to send to [...] Read more »

Don’t Start Your Emails With Re: Or Fw:

When it come to writing emails, we’re always looking for that one thing that will increase our open rates and engagement.  Recently, that ‘thing’ has been starting off your subject lines with Re: or FW: Here’s the problem:  Starting off your subject line with Re: is actually a violation of CAN-SPAM rules.  And starting off your subject line with FW: will often get your account suspended with many broadcasting services, like iContact. Why?  Let’s be honest… Re: and FW: are used to try and trick your subscriber into thinking the email they’re looking at is either a reply to something [...] Read more »

What Is The Most Effective Email Subject Line?

Having an effective email subject line is VERY important. If you don’t agree with me, think about this… Over 80% of the subscribers who receive your email will NOT open it if the subject line doesn’t compel them to do so If nobody is opening your email, then they’re never seeing the marketing message contained within They’re never clicking on the link to that awesome landing page you’ve created They’re NEVER buying whatever you’re selling. Think of your subject line as your one chance to hook them.  If you miss, they go away forever. THAT’S why having an effective email [...] Read more »

Why Your Email Open Rates May Not Be As Low As You Think

If you’ve noticed a decline in your email open rates, you’re probably not alone.  Many email marketers have been reporting the same trend. Does this mean email marketing is becoming less viable?  No. It probably means advances in technology have made it more difficult to get an accurate email open rate! Mailing list service providers do not actually measure the number of people who open your email.  They measure the number of people who open your email AND download the images you inserted. The problem is, several email programs, like Outlook, don’t download images into the email automatically.  Outlook users [...] Read more »

How To Get More People To Open Your Emails – Two Easy Tips

One of the cruelest aspects of email marketing is the fact that it doesn’t matter how good your email is if nobody opens it! The bottom line is, people need to see your calls to action to respond to them, and they’re not going to see your calls to action if they don’t feel compelled to open your message. So, how do you get people to click on your emails and increase your open rates?  Here are two easy tips: 1. Keep Your Subject Lines Short In addition to coming up with witty, engaging subject lines, research has shown a [...] Read more »