How To Increase Your Email Open Rate Without Changing One Word Of Your Email!

The number of responses you receive to your email is always based on the number of people who opened your email. Obviously, Open Rates are impacted by how well you’re treating your list, as well as how compelling your subject line is, but there’s one other factor that dramatically affects Open Rates: Time of Day Sent! You want to make sure you’re sending your emails at the best time of day for your list. And EVERY list has a best time of day where a higher percentage of emails are opened. Remember… more opens = more response! According to a [...] Read more »

Three Elements Of An Effective Call To Action

Do you have an effective call to action? If not, you’re losing conversions and leaving money on the table. An effective call to action is the icing on the cake.  It’s the final push your readers need to do the thing you want them to do.  Whether that’s making a purchase, signing up for something or just clicking over to your blog, if you don’t have a good call to action, all of the effort you put into writing your email can go to waste. So, what can you do to make your call to action more effective?  Pluralis has [...] Read more »

Three Ways To Optimize Your Email For Mobile

Studies have shown more people are now viewing their email on mobile devices than on their computers.  What does this mean for you?  It means you have to make sure your emails are optimized for these mobile devices, as well as desktop and laptop computers. Because of the wide range of mobile devices out there, there are different optimization rules for each.  However, here are a handful of rules that will work no matter which device your subscriber is using: 1. Reduce width to 550px wide Although some mobile devices simply reduce your email to the appropriate screen size, other [...] Read more »