Do You Know What ‘Send Limits’ Are?

Send Limits are the numbers of recipients and/or total emails you can send from your Internet Service Provider over a defined time period. For example, some ISPs (like Verizon) will not let you send the same email to more than 100 people. Other E-mail Account Providers (like Yahoo) won’t let you send more than 500 emails per day. It should be obvious these limits are placed on individual users to prevent spam. Of course, if you’re a legitimate email marketer, this isn’t something you have to worry about, as you would never use your individual e-mail account to send to [...] Read more »

The Top Five Reasons Your Emails Are Being Blocked

It’s incredibly frustrating to work so hard crafting the ‘perfect’ email, only to send it to a legitimate subscriber and have it blocked by their internet service provider. Even worse, they never know you sent it… and you never know it was block.  Poof!  it just goes away. Why do emails get blocked… and what can you do about it?  Here are the top five reasons (and solutions): 1. You’re Using Too Many Spam Trigger Words Words like, ‘sale,’ ‘discount,’ ‘free,’ or, even, ‘now’ are fine by themselves.  If too many of them appear in one email, though, you will [...] Read more »

Canadian Anti-Spam Legislation (CASL) – Are YOU Prepared?

Now that the finishing touches have been put on the Canadian Anti-Spam Legislation (CASL), it looks like the law will be put into practice at the beginning of 2013. If you’re a Canadian business owner, or even if you do business with Canadian subscribers, it’s important to know and understand the provisions of CASL, and make sure you’re compliant. If you’re already following the United States’ CAN-SPAM rules, you’ll probably be OK, but here are some of the highlights: You must have written or oral proof of permission to send from the subscriber You must be clear as to why [...] Read more »