Don’t Start Your Emails With Re: Or Fw:

When it come to writing emails, we’re always looking for that one thing that will increase our open rates and engagement.  Recently, that ‘thing’ has been starting off your subject lines with Re: or FW: Here’s the problem:  Starting off your subject line with Re: is actually a violation of CAN-SPAM rules.  And starting off your subject line with FW: will often get your account suspended with many broadcasting services, like iContact. Why?  Let’s be honest… Re: and FW: are used to try and trick your subscriber into thinking the email they’re looking at is either a reply to something [...] Read more »

What Is The Most Effective Email Subject Line?

Having an effective email subject line is VERY important. If you don’t agree with me, think about this… Over 80% of the subscribers who receive your email will NOT open it if the subject line doesn’t compel them to do so If nobody is opening your email, then they’re never seeing the marketing message contained within They’re never clicking on the link to that awesome landing page you’ve created They’re NEVER buying whatever you’re selling. Think of your subject line as your one chance to hook them.  If you miss, they go away forever. THAT’S why having an effective email [...] Read more »

How To Get More People To Open Your Emails – Two Easy Tips

One of the cruelest aspects of email marketing is the fact that it doesn’t matter how good your email is if nobody opens it! The bottom line is, people need to see your calls to action to respond to them, and they’re not going to see your calls to action if they don’t feel compelled to open your message. So, how do you get people to click on your emails and increase your open rates?  Here are two easy tips: 1. Keep Your Subject Lines Short In addition to coming up with witty, engaging subject lines, research has shown a [...] Read more »