Three Elements Of An Effective Call To Action

Three Elements Of An Effective Call To ActionDo you have an effective call to action?

If not, you’re losing conversions and leaving money on the table.

An effective call to action is the icing on the cake.  It’s the final push your readers need to do the thing you want them to do.  Whether that’s making a purchase, signing up for something or just clicking over to your blog, if you don’t have a good call to action, all of the effort you put into writing your email can go to waste.

So, what can you do to make your call to action more effective?  Pluralis has three suggestions:

1. Super-Size It

Make your call to action text or button as large as possible without crossing the line of making things seem too crowded.

2. Be Specific

Avoid generic phrases like, ‘Buy Now’ or ‘Register.’  Instead, let the reader know exactly what they’re going to do when they click that button.  Phrases like, ‘Create My Account’ and ‘Sign Up For The Class Now’ will have a much higher conversion rate.

3. Use Contrasting Colors

Don’t use colors that blend in.  You want your call to action to stand out.  Contrasting colors will jump off the page and demand the reader’s attention.

Writing an effective call to action is one of the most overlooked elements of email composition.  Spend a little bit of time on it, however, and you’ll see a great return on investment!

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