It seems like I’ve been seeing a lot of articles recently suggesting many costly ways to drive traffic onto your list. Everything from taking out an online advertisement to buying a list from someone else (which I never recommend).
The truth is, I wouldn’t spend any money on list building until I’ve exhausted all of the free opportunities out there. Here are two of the easiest… and the best:
There’s an old saying… ‘figure out where your customers are going, and get there first!’
Well, whether you realize it or not, your customers are on Facebook. With over 800,000,000 users, they have to be. So, make sure you’re there, as well.
Set up your Facebook Business Page (Fan Page), and make sure you add a mailing list subscribe tab to the page. If you use a service like AWeber, this can be accomplished with just a few clicks.
Then, send out status updates periodically suggesting that your Fans need to get on your mailing list!
YouTube is the second largest search engine in the world. Again, there are hundreds of millions of users on the site. Make sure you have videos on YouTube where you share good, valuable information and showcase your authority.
End each video with a call to action telling people where to go to sign up for your mailing list. Put that link in your video’s description, as well.
Add a Status Update to your Facebook Business Page every day to get new Fans, and a video to your YouTube Channel each week to get new followers. Over time, many of the people who discover you on these sites will migrate over to your site… and onto your mailing list.
And all it cost you was a little time!