There’s no question the time of day you send your emails has a dramatic impact on the effectiveness of your email marketing.
We’re all creatures of habit, and there are simply times of day when we’re more likely to open an email we receive. If you know what that time is, and send your email within that window, you’re more likely to have your email opened. And the more people who open your emails, the more people will take action.
But what IS the best time of day send emails?
According to a recent study of over 1 billion emails conducted by MailChimp, subscribers are more likely to open an e-mail between the hours of 2:00 and 5:00 p.m., Monday thru Friday, with Thursday being the highest volume day.
Of course, this study was conducted across all industries, with many different types of lists. You may find that your list responds differently. That’s why it’s important to do your own research in addition to looking at studies like this one.
Try sending emails at different times of day. If you’re using AWeber, you can easily set up a split test and send the same e-mail to four different segments of your mailing list at four different times. Then, compare the results. If you do this a few times, you should be able to figure out the best times to send emails to YOUR list.